Day 3210 – Immersive Advertising Research

Posted on April 25, 2018 by 365 days of marriage

One of the things we’ve started to do is immerse ourselves into the subject we’re trying to create a marketing piece for. If we’re creating a postcard for a Cinco de Mayo postcard, we go out to a Mexican restaurant and eat tacos.

We’re creating a postcard for a summer promotion and decided to get into the summer vibe by going to Rita’s. Funny enough, we ate in the car with the heat on. Hey, that’s what imaginations are for, right?

I have to say, this ice flight is THE greatest idea, thanks Rita’s! I always get the same flavor, so it was fun to try new things. The cotton candy was AWESOME!

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Day 2771 – A Lesson In Marketing From Past Jennilyn’s Mistakes

Posted on February 10, 2017 by 365 days of marriage

I’ve been relying on income from freelance sources for some or all of my income for over 12 years now. I’ve learned so much since I started, from how to use my photography gear, to how to use different editing software, to how to code a website, to how to market. You know I regularly check my previous year’s posts on Facebook. I see soooooo many statuses with me saying “like my Facebook page,” “check out my website,” in so many words, my Facebook feed screamed “BUY FROM ME!!!!!!!” I am so embarrassed by past Jennilyn. I’ve learned you don’t get raving fans from shoving your wares down potential clients throats. You get raving fans by sharing great content that is important to them. I sure hope I learn this lesson from past Jennilyn as I jump into new ventures. I hope I am more concerned with getting my messages to people that need to hear it than trying to get everyone to listen.

What about you, have you ever made a really embarrassing marketing mistake in your past?

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Did you like what you read? Here’s some ways you can support us and this blog!
Buy my book, Trusting God With 2 Cents: 22 Days To Becoming A Successful Christian Business Owner.
Shop on Amazon (no additional cost to you, this gives us a percentage of what you order).
Check out our resources page.
Subscribe to our YouTube Channel

Day 2414 – Awesome Marketing Disney!

Posted on February 19, 2016 by 365 days of marriage

Today, Disneyland shared this status on their Facebook page – “In celebration of the Disneyland Resort Diamond Celebration, Disney Parks will donate $5 to Make-A-Wish – up to $1 million – for every ‘ear photo’ you share on Facebook, Instagram or Twitter with the hashtag #ShareYourEars”

Being a big fan of Disney and having my own ears (one of the few things I own that has my name on it! Jennilyn isn’t exactly an easy one to find at a souvenir shop.) I promptly snapped a selfie and posted it on Instagram. When I went on Instagram later to post for my clients, I noticed that “ShareYourEars” was trending. It struck me that it was a brilliant marketing strategy. A bajillion people will share pictures. It’s a great cause. It’s an easy thing to do. People will look at other photos under the hashtag. Now all those people are looking at Disney ears and thinking about Disney. Probably remembering when they got the ears or a great memory from Disney. I know I did. As I was typing about getting my name on something, I remembered riding the teacups while I waited for my hat to be stitched. I remembered how special I felt, having something that everyone else had but with my name on it. As someone who rarely gets that, it’s a nice memory and feeling for me.

Anyways, I just had to share this! I’m sure they hit 200,000 shares by now, but if not, give it a share.

lol, it is also a lesson about how little control we have over hashtags….unfortunately, the highlighted image is something that is totally NOT Disney ears. Good lesson to remember when trying to use a brand hashtag.

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Day 2099 – Phone Marketing Advice

Posted on April 10, 2015 by 365 days of marriage

I’ve had my cell phone number for 16+ years. I’ve used that number for my business for 10+ years. I’ve also started doing some of those survey sites and other ways to earn cash, gift cards and miles. (e-rewards is my current favorite because I can transfer my balance to my Southwest Rapid Rewards account.) I’ve also gotten on call lists from looking at apartments. Just this week, I’ve gotten 19 marketing calls. It got me thinking about how you can get MY attention when you call and how YOU can get your potential client’s attention.

How to get my attention, i.e. get me to call you back or take ANY action besides listening to and deleting your voice mail:

– Remind me who you are. If I looked at your apartment, tell me where it is. Tell me something I mentioned when I inquired.

– Show me that you remember me. If I wore a Batman shirt, you better make a note on my account and mention it when you call. Personalize me. Let me know I’m more than someone on your “to call” list.

– Give me a discount or some other reason to call you back. If I happen to be looking to purchase your product at some point, give me a reason to think more seriously about it now.

– Give me some other options to get ahold of you. Personally, I HATE the phone. Hate. I’m talking serious anxiety sometimes if I have to make a simple call. (I may need to spend some time really looking into what that’s all about, but for now, avoidance is the name of the game!) Give me a website to look at, give me a number to text you back, give me the option to press 1 to call back.

– Ask me my preferred method of contact when I meet you/fill out your form. If you took just a few moments to find this out about me, you wouldn’t waste your time calling me.

– Stop calling me if I don’t call you back after 2-3 attempts.

– If you’re selling me SEO services, please don’t say something like, “want to be found on Google? You need us!” I’m willing to bet you found me on Google…and I know some of my search terms are ranked pretty high. Tell me what makes you different from the 10 other SEO service people I’ve heard from this week via email or phone.

– Do a little research on me. Since I’ve had a public business for ten years, there’s a lot about me out there, this blog is a big hint into who I am. I mean, if you called me and offered a free superhero shirt or subscription to Loot Crate, you’ll have me saying “take my money!” And here’s a bonus hint on this one – I would then become a BIG brand broadcaster for you. I love sharing with others brands that are awesome. Give me a reason to do so and I will be pretty loyal.

– Guys, I can Google your number when you call me. I’ll know if you’re trying to sell me something. Every business should understand this and know what comes up when your number is Googled (with dashes).

– Make it fun. This one, hands down, is how you win me over.

Well, what about you? What phone marketing tips do you have?

In honor of phones, I’m sharing my hubby’s classic cell phone. 🙂

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