Day 2414 – Awesome Marketing Disney!

Today, Disneyland shared this status on their Facebook page – “In celebration of the Disneyland Resort Diamond Celebration, Disney Parks will donate $5 to Make-A-Wish – up to $1 million – for every ‘ear photo’ you share on Facebook, Instagram or Twitter with the hashtag #ShareYourEars”

Being a big fan of Disney and having my own ears (one of the few things I own that has my name on it! Jennilyn isn’t exactly an easy one to find at a souvenir shop.) I promptly snapped a selfie and posted it on Instagram. When I went on Instagram later to post for my clients, I noticed that “ShareYourEars” was trending. It struck me that it was a brilliant marketing strategy. A bajillion people will share pictures. It’s a great cause. It’s an easy thing to do. People will look at other photos under the hashtag. Now all those people are looking at Disney ears and thinking about Disney. Probably remembering when they got the ears or a great memory from Disney. I know I did. As I was typing about getting my name on something, I remembered riding the teacups while I waited for my hat to be stitched. I remembered how special I felt, having something that everyone else had but with my name on it. As someone who rarely gets that, it’s a nice memory and feeling for me.

Anyways, I just had to share this! I’m sure they hit 200,000 shares by now, but if not, give it a share.

lol, it is also a lesson about how little control we have over hashtags….unfortunately, the highlighted image is something that is totally NOT Disney ears. Good lesson to remember when trying to use a brand hashtag.


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